Every figure below comes straight out of the ad accounts — spend, leads, and cost
per lead in Canadian dollars, with the date range stated. Client names stay private:
our clients compete in tight local markets, and we won't hand their playbook to the
shop down the road. The numbers are real; the verticals are real; ask us anything
on a call.
Eleven hundred leads in a year, at a cost per lead the trade dreams about.
A residential electrical contractor, managed end-to-end for a full year. Service-specific campaigns split emergency work from planned upgrades, with negative-keyword walls pruned weekly and call tracking on every ad. Over twelve months the account turned $76,000 of spend into nearly 1,100 tracked leads — a 4.2% click-through rate against an industry that averages well under that.
1,093
tracked leads in 12 months
$69.85
cost per lead (CAD)
4.19%
click-through rate
Home Inspection Services·Fraser Valley, BC·Google Ads Management · Jan–May 2026
A $24 cost per lead in a frozen housing market.
Home inspection demand moves with real-estate volume, and the market spent 2026 mostly sideways. We kept spend surgical: defendable keywords only, budget shifted toward pre-listing and maintenance inspections. Result — 75 booked-inspection leads in five months at $24 each, while competitors chased shrinking demand at rising prices. The honest caveat: the economy is still the headwind. The campaign just stops it being fatal.
75
leads in 5 months
$24.08
cost per lead (CAD)
$1,806
total spend — efficiency, not volume
Fencing & Decking Contractor·Lower Mainland, BC·Web Design + Google Ads · launched Mar 2026
A new account booking quote requests from week one.
A fencing contractor came aboard in March 2026 with no paid-search history — we built the website and the campaigns as one system. City-targeted campaigns around installation intent — not DIY browsers — produced a 5.2% click-through rate out of the gate and 47 quote-request leads in the first three and a half months of a brand-new account.
ICBC-intent traffic, separated from the tire-kickers.
Collision search traffic mixes insurance claims, cash quotes, and curiosity. For a Langley body shop we split campaigns by intent and pointed insurance searches at an ICBC-approved-shop landing page that answers the claim questions before the call. Fifty-two leads in the first ten weeks at a $50 cost per lead — in one of the most expensive local niches in BC.
52
leads in ~10 weeks
$50.33
cost per lead (CAD)
4.21%
click-through rate
These are the Google Ads studies — our web design work spans healthcare, real
estate, hospitality, packaging, education, and more across BC. Newer ad accounts
(a driving school, a renovation contractor) get published once the numbers have
enough history to mean something. References available on request, with our
clients' consent.
Your business could be the next study.
Whatever you do — if your customers find you online, we can make more of them find you.
