Field Notes
Written by a builder, not a content calendar.
Occasional, genuinely useful notes from real client work — honest math, tool comparisons that admit trade-offs, and build logs. No AI content farm; we tried that once and it taught us exactly nothing works that way.
What a missed call actually costs a BC trades business
Walk through the real arithmetic of unanswered phones for fencing, electrical, and collision businesses in BC — and what it means for a $500/month answering budget.
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n8n vs Zapier for small business automation: own it or rent it
Why we build client automations on n8n instead of Zapier — the per-task pricing trap, data privacy, and where Zapier still wins.
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How to show up when customers ask ChatGPT who to hire
A practical GEO checklist for BC local businesses: schema, llms.txt, AI crawler access, and the third-party mentions that actually move AI answers.
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AI receptionist vs. answering service vs. office admin: the honest comparison
What each option really costs a BC service business, what each one actually does with a ringing phone, and the cases where the AI loses.
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